Journal of Business and Entrepreneurship: EXAMINING SME INTERNATIONALIZATION MOTIVES AS AN EXTENSION OF COMPETITIVE STRATEGY
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چکیده
A number of arguments are presented that propose a theoretical relationship between a SME's environmental perceptions, performance, and competitive approach with their motives for internationalization. Data from 176 firms were used to test these relationships. The findings suggest that firms pursuing internationalization proactively are mainly influenced by favorable perceptions of their environment and their current performance. In addition, SMEs using a differentiation strategy based on unique marketing skills in conjunction with these circumstantial influences were more likely to pursue internationalization proactively. Implications and directions for future research are addressed.
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